The Content Cup Newsletter

Hey there, So, Reader, have you ever wondered how to botch a podcast? Well, I'll tell ya how. It's really quite simple... ✅ Invest in a great mic. ✅ Do your makeup and hair. And then… let your 7-month-old puppy lose his mind barking in the room next door 🤦 Yep. That was me a couple of weeks ago. My mini Yorkie, Chili, decided to make his big debut right in the middle of recording a podcast about... get this...LinkedIn engagement. Chili, my podcast sabotager! (Pretty sure he thought he was...

Hey there, Reader, If you’re a small business owner or founder looking to grow your business on LinkedIn, there’s a powerful tool hiding in plain sight… The free LinkedIn search bar. Yep...this guy right here... You don’t need Sales Navigator or a premium subscription to find quality clients. You just need to know how to search strategically. As someone who’s built her business 100% from LinkedIn, I see so many small business owners miss out on connection opportunities simply because they...

Did someone forward you this email? The Content Cup is sent every other Thursday morning. Join today. 👉 And if you're already a loyal reader, thanks for being here 🙏 Reader, Just a couple of weeks ago, I was in Cleveland, OH, at CEX (Content Entrepreneur Expo), and it was exactly what my creative soul needed. CEX with friends:) Smart entrepreneurs everywhere. Small-group conversations that went deep. Even an '80s party (with mini Philly cheesesteak egg rolls I may have eaten too many of,...

Did someone forward you this email? The Content Cup is sent every other Thursday morning. Join today. 👉 And if you're already a loyal reader, thanks for being here 🙏 Reader, Have you ever typed out a LinkedIn post, hovered over the “publish” button, and then deleted it? I have too. (Multiple times!) Even after almost three years of posting, that little voice still sneaks in... “Who are you to share this? Are you even expert enough?” That voice has a name: imposter syndrome. And it doesn’t...

Did someone forward you this email? The Content Cup is sent every other Thursday morning. Join today. 👉 And if you're already a loyal reader, thanks for being here 🙏 Let’s address the 5 rarely talked about LinkedIn profile optimizations that do matter Hey there, Reader, You’ve probably heard this a hundred times by now (and maybe even from me 😉). When it comes to your LinkedIn profile... Use a high-quality, approachable profile photo Create a banner image that clearly shows what you do and...

Did someone forward you this email? The Content Cup is sent every other Thursday morning with insights on how to grow your brand and business on LinkedIn. If you're not already on the list... Join today. 👉 And if you're already a loyal reader, thanks for being here 🙏 So, Reader... How do you know your social post is actually driving leads? Here’s a pretty good sign... It brings real conversations (and real business) to your DMs. I had a post like this just last week. It prompted 7 qualified...

Did someone forward you this email? The Content Cup is sent every other Thursday morning. Learn how to approach content (a lot of LinkedIn, b/c that's where I play the most), and more insights from building my business. Join today. 👉 And if you're already a loyal reader, thanks for being here 🙏 ✍️ My LinkedIn Engagement List (You Can Build Yours, Too!) So Reader... The results are in. And it's clear from a recent poll question I posted on LinkedIn that most of you want to understand how to...

Did someone forward you this email? The Content Cup is sent every other Thursday morning. Learn how to approach content (a lot of LinkedIn, b/c that's where I play the most), and more insights from building my business. Join today. 👉 And if you're already a loyal reader, thanks for being here 🙏 ✍️ LinkedIn Business & Personal Pages: Where to focus? Reader, One of the most common questions asked during clarity calls with me is... 👉 Should I focus more on my business page or my personal page on...

Did someone forward you this email? The Content Cup is sent every other Thursday morning. Be ready to hear a lot about how to approach content (a lot of LinkedIn, b/c that's where I play the most), and my experience as a solopreneur going on year 3 building a business. Join today. 👉 And if you're already a loyal reader, thanks for being here 🙏 What a Door-to-Door Pest Control Pitch Reminded Me About Building Your Brand You never know where your next business lesson will come from, Reader. And...