The Content Cup Newsletter

Hey, Reader, Today is Thursday, December 18th, and it won't be long before we'll be ending our dates with "2026." Is it hard to believe? Honestly, I'm ready to turn the page. I've seen incredible growth this year with my business, but personally...it's been a roller coaster. And although I've been grateful (truly grateful) for what some of the valleys have taught me, I'm happy to move onward and upward. So, with that said, here's what I'm thinking you can expect on the platform over the next...

On the go, driving in the car, or out for a run? Now you can listen to this newsletter below (audio only). Second week in a row recording...new mic...let me know what you think. Hey, Reader, So…how’s your holiday shopping going? Are you the type who knocks it out early, beautifully wrapped, labeled, and hidden away… Or the one grabbing last-minute gifts while muttering, “I swear I’ll do this earlier next year.” Admittedly, I sit somewhere in the middle. I usually embrace Black Friday and...

On the go, driving in the car, or out for a run? Now you can listen to this newsletter, dictated by ME:) This is something new, so tell me what you think. Hey, Reader, How’s the month treating you? We’re creeping toward Thanksgiving, and I’ve barely thought about what I’m making. And since it’s our turn to host this year…I should probably figure that out. 😅 But what's been catching my attention instead? My LinkedIn content from the last 365 days. Not the surface-level “that post did well”...

Hey, Reader, Last week, I spoke at Kickstart Ohio, where I had the chance to talk about building your brand and business on LinkedIn with a room full of entrepreneurs and founders. It was also the first event my husband came to, which meant I got maybe one flattering photo (and a boatload of terrifying ones 😅), which I talked a little about last week on LinkedIn. weird, frightening stage face "I'm loving what I do" face Someone commented that my expression showed passion...and honestly, I...

Hey, Reader, Last week, Melissa, one of my newsletter subscribers, emailed me and asked... “Are my posts not getting as many impressions because LinkedIn now lets people boost content and I’m not paying for it?” Totally fair question. And honestly? I know a lot of creators and founders are silently wondering the exact same thing. Since LinkedIn rolled out post boosting for individuals earlier this year, the platform does feel different. Regular posts that used to get thousands of impressions...

Hey there, So, Reader, have you ever wondered how to botch a podcast? Well, I'll tell ya how. It's really quite simple... ✅ Invest in a great mic. ✅ Do your makeup and hair. And then… let your 7-month-old puppy lose his mind barking in the room next door 🤦 Yep. That was me a couple of weeks ago. My mini Yorkie, Chili, decided to make his big debut right in the middle of recording a podcast about... get this...LinkedIn engagement. Chili, my podcast sabotager! (Pretty sure he thought he was...

Hey there, Reader, If you’re a small business owner or founder looking to grow your business on LinkedIn, there’s a powerful tool hiding in plain sight… The free LinkedIn search bar. Yep...this guy right here... You don’t need Sales Navigator or a premium subscription to find quality clients. You just need to know how to search strategically. As someone who’s built her business 100% from LinkedIn, I see so many small business owners miss out on connection opportunities simply because they...

Did someone forward you this email? The Content Cup is sent every other Thursday morning. Join today. 👉 And if you're already a loyal reader, thanks for being here 🙏 Reader, Just a couple of weeks ago, I was in Cleveland, OH, at CEX (Content Entrepreneur Expo), and it was exactly what my creative soul needed. CEX with friends:) Smart entrepreneurs everywhere. Small-group conversations that went deep. Even an '80s party (with mini Philly cheesesteak egg rolls I may have eaten too many of,...

Did someone forward you this email? The Content Cup is sent every other Thursday morning. Join today. 👉 And if you're already a loyal reader, thanks for being here 🙏 Reader, Have you ever typed out a LinkedIn post, hovered over the “publish” button, and then deleted it? I have too. (Multiple times!) Even after almost three years of posting, that little voice still sneaks in... “Who are you to share this? Are you even expert enough?” That voice has a name: imposter syndrome. And it doesn’t...