The Content Cup Newsletter

Hey, Friend, For those of you who are new, welcome :) And for my loyal readers, thanks for hanging out! Hope you're having a good week! But before jumping into this week's topic, a quick question for you... Which of these feels most like your biggest struggle with LinkedIn right now? I never know what to post about I know what I should do, but I'm not consistent I'm spending time on LinkedIn but don't know if I'm focusing on the right things I struggle to talk about my expertise without...

Hey, Friend, I still remember the question that came up a couple of months ago, when I was talking to a roomful of students at Transylvania University. I looked across the room and pointed to him as he said... “Should I be posting on LinkedIn if I love my job?” And I thought it was an interesting question. It's the first time someone has asked me this. Funny enough, I think many professionals who go onto the platform think people are just posting when they have accomplishments or great things...

Hey, Friend, I've noticed there are quite a few new readers here these days. And if that's you, welcome❤️ I'm so glad you're here. Hi, I'm Allison, creator of this newsletter. Throwback photo to 2022, when I first started writing online on my small Chromebook You may know me as the person who talks about LinkedIn, personal branding, content strategy, and occasionally reminds you not to obsess over the algorithm. But you may not know much about the person behind these words. So today, I...

Hi, Friend! It honestly feels like yesterday. I was dressed in a suit, holding a portfolio full of printed resumes, walking through a large ballroom at Bowling Green State University, going table to table, and introducing myself to potential employers. Throwback photo to 2016 & our MBA cohort reunion at BG! There’s no way around it…I was uncomfortable. At the time, I had a mentor named Wilbur. Yes, that was actually his first name. He had built a successful career in banking and genuinely...

Hey, friend, Last week wrapped up my very first 6-week group coaching program: How to Win on LinkedIn. And the conversation around getting clients continues to stand out to me, even as I write this now. One of the women in the program is a fractional marketing leader. Extremely smart. Experienced. More than capable of helping companies. But she admitted something I think a LOT of people consistently struggle with on the platform. That she had been spending hours creating content....

Hello, my friend, How are things going? Does it feel like you wish you had more consistency when it comes to generating leads for your business? I find that’s the case for about 99% of those I talk to. But you know what I’m finding? The fractional leaders and consultants I typically work with don’t actually have a lead problem (even though it can feel like they do). What they really have is a visibility gap inside their own network. And maybe this is really your issue as well. Because I’m...

“I hate most of the posts I read on LinkedIn.” That’s what a full-time sales director said to me recently in a DM exchange on LinkedIn. She explained that what frustrates her most is the gap between what people post and how they actually show up in real life. And honestly? I sat there thinking…you know what…I can see her point. And unfortunately…I think that’s what turns a lot of people off in building a personal brand. There’s a group of professionals I know who are experienced and...

One of my clients said something this week that I think many struggle with, Reader. In her email, she said, “One of our challenges is that we’re not great at highlighting our accomplishments or strengths — the 'inability to brag' problem.” Have you felt this, too? Or maybe you’ve hesitated to talk about what you do because it feels a little cringe. This client is a cofounder of a healthcare company with an engineering background. Talking about what she does, or even the company’s successes,...

Hi, Reader, So, in complete transparency, I had a different newsletter planned for this week… But after digging into a recent report from LinkedIn’s AI and product engineering team, I couldn’t hold off. Because it confirmed what many of us have been feeling, and you can read the entire report for yourself if you're up for it. But in the interest of time, I'll break it down for you... The LinkedIn feed is getting smarter and more unpredictable for those of us who have been on it for years....