Hi, Reader,
So I've got to tell ya...
Last week I gained two new clients. And neither of them had ever publicly liked my LinkedIn content.
I don't know if it was my last (pretty comprehensive) newsletter issue, 15 Steps to a Highly Effective LinkedIn Profile, or just coincidence. But right after that, opportunities felt like they were coming out of the woodwork.
It reminded me not to hold back on sharing the good stuff. The goal is always to give lots of value. There's no reason to feel like you're giving too much away.
Or at least that's been my experience.
But what was interesting about these clients is that neither of them had been engaging with my content publicly.
They were just reading it, unbeknownst to me :)
Client #1 - Advisor in High-Value Exits
The first client reached out by email. She'd gone to my website, allisonditmer.com, and clicked the link to schedule time with me.
And it was broken. Yep...a big faux pas on my part.
(It's also what lit a fire under me that weekend to make some real updates, removing the contact form and just putting my email right up front all over the site.)
We'll see what happens.
But I digress.
We scheduled time to meet, and I was delighted to hear how she'd found me.
One of her connections commented on one of my posts. She read it, followed me, and subscribed to my LinkedIn newsletter.
Now we're working together on her content for the next six month. I'll be her personal brand marketer, pulling out the content gems already happening in her life. That covers content for her personal profile and her business page. I'll also connect with her ideal clients and tee up conversations in the DMs.
Client #2 - Digital Marketing Experts in the Omnichannel Space
Then there's my second client.
One of the first founders came across me back in May, when someone who I’m connected with on LinkedIn shared one of my posts with him.
That's more proof that you should think about your content through an important lens... How saveable and shareable is this?
Right now, that's what LinkedIn rewards. Saves and shares tell the algorithm "this is great content," and it responds with "let's show this to more people."
And as a human, it's also what starts more conversations.
He enjoyed the post, especially how well-structured the story arc was (his words). So we met for coffee. We had a great conversation about their digital marketing business, and he told me about the other co-founder.
Then summer happened ☀️⛱️
Vacations. Out-of-office replies. Then two weeks ago, I met his co-founder for coffee. She's awesome. When someone tells you about their fish, "Sergeant Pepper Pants," you know you've got a potential partnership packed with personality and fun.
And what do you know… last week was a yes to working together!
We're using this fall to get the foundations in place:
- LinkedIn persona and content strategy alignment
- Testing positioning statements
- Full profile overhauls for both co-founders, plus the business page
- The first two months of content, fully created and scheduled
In January, I'll hit the ground running, making the right connections on their behalf, and working as a natural extension of their team.
And remember… neither of these clients had ever publicly liked or commented on my posts before this!
So, why does this matter for you?
- You can't be discovered if there's nothing to discover. Content is necessary. If you want others to know what you're known for, there's got to be some kind of plan and action to get that knowledge out into the world.
- It can't be just any content. Share strategic, relevant things that resonate with the audience you want to attract.
- Don't get discouraged. A quiet week or two isn't a sign that things are going wrong. It's your reminder to keep publishing, connecting, and keep having those conversations.
- Play the long game. Potential clients are often reading your stuff for weeks, months, and maybe even years before they reach out. Stay the course. Keep showing up consistently. And stay positive. Good things are coming!
And recently I enjoyed a great discussion. Check it out...
Hosted by Behind the Scene with Teah!
I truly hope things are well with you. Let me know if I can do anything to help.
As always, thanks for being here:)
I do appreciate you.
Talk soon,
Allison Ditmer
Find me mostly on LinkedIn
Watch my YouTube and motivate me to make more videos:)
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Columbus, OH