What 100 founders asked me about LinkedIn last week.

Hi, Reader,

First, I want to welcome the new subscribers who joined after I spoke to nearly 100 founders at Innovate New Albany last week.

I’m really glad you’re here!

Hitting the 700+ subscriber mark with this newsletter feels pretty special, so thank you for choosing to spend a few minutes here with me every other week.

At the event, we had a really thoughtful conversation about how to win on LinkedIn in 2026.

And when I say win, I mean grow.

Grow your business by attracting new clients.

Grow your network so you’re visible in the right rooms and conversations.

And grow opportunities, whether that’s partnerships, speaking, or your next career move.

There were healthcare innovators, lifestyle coaches, fractionals, and founders in the room asking smart questions. And I kept thinking… if they’re asking these things, maybe you are too.

Here are some of the most memorable ones, along with my take on each.

#1. How much do you need to repeat yourself on LinkedIn?

The short answer? Until you feel like a broken record.

Really:)

If you’re not a little bored with your own message yet, you probably haven’t repeated it enough.

Honestly, it’s taken me four years to finally feel that way. Talking consistently about helping CEOs, founders, and organizations grow through LinkedIn has reached the point where I sometimes think, “Okay… I’m saying this quite a bit.” But that’s exactly when recognition starts to happen.

Recently, I’ve been called the “LinkedIn queen” and the “LinkedIn girl.” And while those titles make me laugh out loud some, they also tell me the message is landing. People are understanding how I help...and that's the goal!

Before worrying about posting more, spend time deciding what you want to be known for and how that connects to how you help people today. Then make sure your messaging reflects that...consistently.

#2. How many times should I be posting on LinkedIn?

Such a popular question! And I get how we crave wanting the magic number. And just for fun, I had to Google it...

But when I'm talking with clients, I usually respond with a different question first…

How many times can you intentionally show up (posting or engaging) consistently for the next several months?

For some people, that’s once a week. For others, it’s three or more. The right answer is the one you can sustain.

The real goal isn’t frequency, it’s building a rhythm you can keep long enough for the work to compound.

Back in 2023, when I started taking LinkedIn more seriously, I committed to posting 3 times a week (Mon/Wed/Fri) for 60 days. And that rhythm at that time helped me land my first two retainer clients.

There's little value in going hard for a couple of weeks and then going dark. Like the story of the tortoise and the hare...I like to think, on LinkedIn, that you want to be the tortoise with hare-like enthusiasm. You want to be setting a good pace for the long haul.

#3. What’s your take on video right now? Should I be doing it?

If you’re thinking about video, that’s probably your cue to try it.

Sure, video impressions aren't what they were in 2024, but it's a different content-type that brings a new level of variety.

Video brings out the “personal” in personal branding in a different way. People hear your voice, see your expressions, and start to understand what it might actually feel like to work with you.

And when many people are doing similar work, that human layer can be a powerful differentiator.

If this makes you nervous. That’s ok. As someone in the audience said, “Do it scared.” And I thought…yep! It’s honestly the only way to move past the fear and get better.

#4. Is it more valuable to repost someone’s content or comment on it?

It's a great question. Reposting is one of the most passive ways to engage on LinkedIn. They make it easy for you. But commenting is where momentum really happens.

Especially right now, LinkedIn is rewarding active participation, and thoughtful comments are one of the strongest ways to increase awareness.

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When you leave an insightful comment that’s more than a few words, you invite others to check out your profile too.

Looking at the data, I saw that 60.9% of people are discovering me through my comments, while only about 30% come through my posts.

And that was all the proof I needed to further validate that your time engaging is not only making a difference, but it could be THE top way people are finding you right now.

#5. In a connection request, should I say what I do right away, or is that too salesy?

My honest take? Don't shy away from promoting yourself (you're building a business after all), but build some familiarity and trust first.

What do I mean by that?

When I send a connection request, I sometimes include a short, personalized note. Sometimes I don’t. But either way, I'm typically keeping it focused on THEM.

What I don't ever see working is...

"Hi, I'm ___, I do XYZ, helping individuals like yourself. And I have a 123 package that can solve all your problems."

Ummm...when I see things like this all I can think to myself is...

We just met. How do you know what my pain points are right now? And can we just take a beat here for a minute so I can get to know you first???

99% of the time with that first connection request, I keep things simple. Then once accepted, I ask easy questions, and get a sense of where they are in their business.

I find the best relationships don't feel pressured. And you always tend to grow faster when you show up with genuine curiosity and kindness.

What stood out to me most in that room at Innovate New Albany wasn’t people looking for hacks, but people looking for clarity.

There isn’t one perfect way to show up on LinkedIn. There’s just the version that aligns with who you are, who you help, and how consistently you’re willing to show up over time.

If you take anything from these questions, let it be this…clarity compounds faster than unintentional activity.

And if you’ve been overthinking how to show up lately…I’m here. Reply now and let's have a chat.

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Is there something else that's top of mind for you right now where you wish you had clarity? Hit reply and ask:)

I answer every single email.

And no, it's not my virtual assistant...it's me:)

P.S. Tired of wondering why LinkedIn isn’t bringing in clients? With my LinkedIn Transformation Package, you’ll receive a done-for-you system including an optimized profile page, strategic content plan, with one-on-one engagement coaching to help you finally start seeing results.

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Talk soon,

Find me on LinkedIn, YouTube, or book a 1-on-1 clarity call​

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Columbus, OH