Hi there Reader!
In this issue of The Organic Freelancer Newsletter, expect to learn more about:
- Kicking off a content strategy with my easy stoplight analogy
- Organic traffic benefits from consistent publishing
- Filling your cup, starting with small pieces
- Allison's content picks
Enjoy:)
(Let's go!)
Content creation is hard.
But what's even harder is putting in loads of effort to create content and not seeing any real traction toward meeting your goals.
Talk about a way to burn out fast!
It's not enough to have great products or services.
To build a loyal audience that cares about you, you must create helpful, inspiring, and relatable content that encourages long-term relationships and addresses your audience's problems.
But where to start?
What content do you create that helps you meet (or exceed) your goals?
When launching an effective content strategy, I use this stoplight analogy. It's a solid foundation and simple to remember.
Organic Traffic Tip📊
More traffic to your site depends on how often you publish high-quality SEO content.
Just look at my screenshot below....
To the left of the red line was 2023.
I had written two blog articles on my site. It was my first year building my business, and trying to figure it out. (I'm still figuring it out, btw.)
But...
To the right of the red line is 2024, after I decided to prioritize posting more blogs on my website.
If you want more eyeballs on your website (your owned property that no one can take away from you), consistently publish more blog articles that are optimized for SEO and speak to your audience's content cravings.
The upward trend doesn't lie here.
I went from two articles in one year (just abysmal). And now I'm publishing maybe 2-3 articles/month.
Over time, this content will compound, bringing in more traffic.
The Takeaway: Make a long-term traffic investment and start posting content consistently today. You won't be sorry 6+ months from now.
Fill Your Cup Moment☕
Your bigger something...
Whether that's meeting your $ income goal...
Growing your audience by x% in a month...
Or designing the career-life blend you knew always existed...
None of it rarely comes together quickly.
It starts with small pieces you begin assembling today.
Then you add a little tomorrow.
And here soon...in the not-too-distant future...
You'll discover you've built the thing you knew you always could.
Don't stop.
It all adds up.
Piece...by....piece.
Allison's Content Picks🎉
(Purely things I like, use, or piqued my interest.)
If you haven't yet, at one point, you should be considering A/B testing with your creative. And if you're not sure what that is or how to go about it, this 18-minute read is a good one from Semrush.
Looking for a 30-day challenge on LinkedIn to grow your audience? Trish Seidel wrote this detailed post. What caught my attention was her breakout of content ideas: 50% TOFU, 25% MOFU, 25% BOFU. Are you doing this?
In case you missed last week's issue, check it out—the three "no's" every freelancer should master and more.
Thanks for being here👍
Talk soon,
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