Use my cold pitch 7-step framework to sound less like AI and more human❤️
Published 12 months ago • 3 min read
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How to Cold Pitch Like a Human❤️
Is it just me, or are you also noticing the AI-generated cold pitches dropping in your inbox or DMs?
Ones like...
"Hi, I was going through your website and I personally see a lot of potential in your website & business. With your permission I would like to send you a Proposal of your website with prices showing you a few things to greatly improve these search results for you..."
I probably get this message a couple of times a week, always from different people, but it's seriously the same!
I swear they must be using the same AI generator.
And it either has me rolling my eyes 🙄 or laughing, then deleting.
I want to ask them..."Have you looked at my profile?!" (I'm a SEO writer as well.)🤦
But you DON'T have to make this cold pitch mistake. You shouldn't defer to AI, thinking you'll save time...when all you're doing is hurting yourself.
There's a better way to cold pitch. A MUCH BETTER way.
When I cold pitch, I keep four key things in mind and use a seven-step framework.
Click the blue button to read my blog post about it.👇
But I would never advise just writing about whatever you want and treating your blog like an online journal.
To intentionally build traffic, create a content strategy that includes your audience's challenges while knowing how to insert SEO best practices so you can get found with your blog articles.
Do you notice how I wrote a blog post this week instead of including all my content in this email?
It's in your best interest to keep the content you create on an owned property, such as your website.
It keeps working for you LONG after an email does.
Months from now, you can still get traffic from people stumbling on a blog post you spent time, research, and energy on.
One of my clients started a blog this year after I recommended it as a part of their content strategy to build organic traffic for their site.
In my recent quarterly report with the team, the blog post I wrote was the #2 most clicked-on page right after the homepage!
👉Do you want to write SEO blog posts? I wrote a 14-page guide to show you how. Reply, and I'll send it to you.
Fill Your Cup Moment☕
(Click on image to view my video post on LinkedIn)
In the words of Ryan Musselman, "You should start before you're ready."
This is how I've felt about doing video content recently.
I've been saying I wanted to make videos for a while but never felt really "ready" to do them. And then I just said...let's go!
Are they edited well? Not a chance. (Comments in my LinkedIn DMs remind me 😋)
Do I feel awkward? You betcha!
But before you get good at stuff, you've got to start before you're ready.
What have you been delaying because you've told yourself, "I'm not ready"?
Will you ever feel ready?
Here's my nice nudge to go for it.
(And if you want to know an underrated freelance hack...then click on that image to see my video post😁)
My Resource Recommendations
(None of these are affiliated links - Just purely things I like, use, or learned.)
If you want to learn more about how to do well on LinkedIn, follow Richard van der Blom. I recently heard him on Jay Clouse's podcast of Creator Science while I was running, and I had to stop repeatedly to save some notes on my phone. It was that good!
I enjoyed this article by Forbes about how strategic content marketing has the potential to yield higher ROIs compared to other digital channels. Just further emphasizing the work that I do with clients:)
Are you a sucker for those "lessons learned" social posts? Well, then check out this one from Scot Chisholm about his 20 years of truths you need to hear about leadership. There are several good things here. #2..."Busy isn't a badge of honor." - Are you spending time on the right things? (That's a question I ask myself often!)
That's it for issue 16! Wow. Thanks for growing with me.
For CEOs and Founders: I have room for one more monthly retainer client. I provide content strategy, planning, and execution, and I essentially become an extension of your team. If you need a strategist and writer to fill this gap, please reply to this email, and let's chat.
Read more on my blog about content creation and freelance tips.
If you had fun reading, consider buying me a coffee. (Or a couple of Dunkin' donuts - I like those too!) - Thank you:)