Hello, my friend,
How are things going? Does it feel like you wish you had more consistency when it comes to generating leads for your business?
I find thatâs the case for about 99% of those I talk to.
But you know what Iâm finding?
The fractional leaders and consultants I typically work with donât actually have a lead problem (even though it can feel like they do). What they really have is a visibility gap inside their own network.
And maybe this is really your issue as well.
Because Iâm willing to betâŚ
You have strong experience.
Youâre doing meaningful client work.
Youâve even built a pretty solid network over the years.
But when it comes to new opportunities?
Itâs just feeling inconsistent and harder to predict.
Sound familiar? Or maybe youâre going through that now?
What closing that gap actually looks like
I saw this play out in real time last week with one of the fractional CMOs I work with as his personal brand marketer.
He sent out a 6-figure proposal for a 9â12 month engagement. Itâs exactly the kind of opportunity youâd want in your pipeline.
So I asked where it came from.
And it turns out it wasnât from a new connection or even a recent conversation he had.
Itâs someone heâs been connected to for years, but hadnât really talked to in a long time.
And while it wasnât said outright, he had a pretty strong sense of why nowâŚ
đ Theyâve been seeing him more online, and specificallyâŚLinkedIn.
What âvisibilityâ actually looked like
Over the past few months, Iâve been working with him closely.
It started with 1 post/week.
Now itâs 2.
And honestly, with how much material he has⌠we could easily go to 3 posts/week.
But itâs none of this âhot takesâ content or trying to jump on the viral bandwagons.
Itâs about generating real visibility around the work heâs already doingâŚ
- Sharing whatâs happening inside client projects
- Talking through how heâs thinking about problems
- Highlighting results where it makes sense
- Mixing in personal moments (family, behind-the-scenes, real life)
- Longer-form articles breaking down his approach
And injecting his personality. I even created a custom GIF that looks just like him talking about leaky marketing funnels. He loved it!
Everything is pulled directly from whatâs already happening in his business, and content is going live when he realistically has time to show up on the platform and engage.
What heâs gone from in the last few months is occasional presence when he felt like it to consistent relevanceâŚand the conversations are starting to reflect this effort.
Where most people get this wrong
What I continue to witness is that opportunities like this 9-12 month engagement donât usually come from strangers.
They come from people who alreadyâŚ
- Know you
- Trust you
- Have context of the work that you do
But for those opportunities to surfaceâŚyou have to be visible when the moment is right. And building a personal brand does that.
It eliminates your best insights from being witnessed only by the few people youâre talking with in person and instead gets read by thousands on the biggest professional networking platform online.
If you want to address this visibility gap problem, start hereâŚ
I want to caution you against spending hours on the perfect content calendar. That kind of pre-planning can derail the actual work in reflecting and writing.
Instead, to get started, pause long enough to look at whatâs already happening in your week.
Look for:
- A question a client asked that made you pause
- A problem you solved that felt second nature to you, but wouldnât to someone else
- A pattern youâre noticing across multiple clients
- A moment where you thought, âpeople donât talk about this enoughâ
Thatâs your content.
Capture it when it happens, even if itâs just a few notes in your phone or in a Word doc you can come back to later. Because the goal isnât to create gobs of content. It's about taking whatâs already happening today and making you visible.
Final Thoughts
If youâve been in your field for years, chances are the opportunities you want are already sitting inside your network.
That's the reality.
You have connections...people who have been quietly watching.
The majority of them don't always like or comment. But they're reading, paying attention, and taking note.
So when youâre not showing your work consistently, the risk isnât that youâre not good at what you do.
Itâs that you fade into the background when the moment actually matters.
The way to combat that isnât to post more randomly. Instead, it's to be intentional.
To build a simple, steady system around sharing what youâre already doing, so you stay visible to all the people who know you on LinkedIn.
P.S. This is the work I step into with clients. I sit inside your business with you, pulling out whatâs already happening, shaping it into content in your voice, and executing consistently to make you visible to the right audience. So when someone is ready to moveâŚyouâre already top of mind.
Ready to outsource this work to a partner who loves this stuff? Reply now and let's chat.
May 29th - Book Your Ticket!
I will be speaking at the Women's Leadership Conference here in Columbus, OH, on May 29th. Check out the event details. You can also use code ELEVATE26 to get $20 off your ticket price! If you attend, please make sure you come talk to me:)
Take care,
Find me on LinkedIn, YouTube, or book a 1-on-1 clarity callâ
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