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Inside the Issue:
βοΈ Consistency on LinkedIn: How do you do it?
β Fill Your Cup: Voice Messages
Hey there, Reader,
Welcome π
I'm a content strategist & writer primarily focused on LinkedIn content, but before that, I worked for 15 years in the corporate world as a digital marketer.
As I'm writing today, we're getting ready to do a spur-of-the-moment thing as a family and watch the NCAA tournament in person!
My brother-in-law got us free tickets at the last minute.
I'm not much for watching sports other than those my son plays, but I think it will be fun.
Maybe they'll have nachos π€€
What are you doing this week?
βοΈ How to Get Consistent on LinkedIn
Let's first address the big issue everyone has if they want to grow on LinkedIn...
Being consistent.
And hey, consistency is different for every person.
Maybe it's once a week...
2x/week...
or 7x/week that you post.
It's all about finding the right rhythm for you...and sticking with it.
That's what being consistent means.
It's better to show up fewer times a week and make it stick for 6 months vs. random appearances.
The algorithm sure does reward consistency.
I'm going on year 3 of building my business, and my frequency has changed over time.
At first, I told myself I would post 3x/week.
Then, I did that for a couple of months and landed my first two retainer clients.
Before I knew it, I upped it to 5x/week.
And in Q4 last year, I squeezed in 6x/week with a post on Saturday. I've gained over 4,500+ followers because I keep showing up.
How?
π By creating a habit.
Consistency gets easier when you've put in the reps.
But honestly, a few other key elements have helped me A LOT that aren't talked about enough...
Talking with cool people.
Yes, LinkedIn can help you find a job!
(I landed one of my first contracts this way.)
But LinkedIn is also a social platform.
And you get the most out of it when you invest time to engage with cool people.
It's as simple as that.
Every week, Monday-Friday, I have a routine.
I have a post scheduled to go live at 7:45 a.m.
After my daughter gets on the bus at 7:40, I get on the app to take a quick peek.
Then, once my son is on his bus at 8:04 a.m., I walk up the driveway into the house to settle into my office chair with LinkedIn pulled up on my laptop.
Then, the commenting and DMs start happening.
I get excited to sit with my hot coffee and see friends, past clients, and new faces on my screen.
That's the truth.
Working remotely can feel like such a solo experience, but when I'm commenting and engaging on LinkedIn, it doesn't feel that way to me.
Having these real people to share things with and celebrate milestones has meant everything in making LinkedIn my go-to social spot.
Planning content on the weekends.
Then, there's the planning aspect of my content.
I'm so much better at it now than I was at first.
(But again, creating a habit has made all the difference!)
Gone are the days of having no post ready to go the day of.
LinkedIn is my priority.
But it makes sense since my service offering is focused on LinkedIn profile optimizations, content strategies, and ongoing LinkedIn content for clients.
I genuinely love what I do.
Roughly, here's how I structure the week regarding my posts...
- Monday - My best LinkedIn tip
- Tuesday - More in-depth listicle of how to better leverage LinkedIn
- Wednesday - Teaser for my newsletter
- Thursday - Story with a focus on a client result
- Friday - An inspirational thought when it comes to an observation in my business
- Saturday - Personal story touching on more about me and my "why" for doing what I do
Some of these topics become videos.
Of course, things may shift, but this is roughly my plan each week.
Keeping track of ideas in Google Docs.
What makes it easier to keep track of post ideas is using Google Docs.
At the moment, I have 6 docs for the 6 different days, Mon-Sat, and this helps me keep my ideas organized.
I have friends that use Notion and do a MUCH better job at this.
I hope to improve this process at some point.
But what I love about Google Docs is that I can access them from my phone on the go when an idea comes to me.
And this is often the case when I'm running my kids to their events or waiting at a sports practice.
Having a place to store these ideas makes it so much easier when you sit down to write. And making sure it's organized ensures you'll be able to locate it when you need it.
That's what I've found to be true.
Enjoying the process.
Then here's where I'll get the eye roll, but I'm being honest with you, Reader.
It helps if you find the JOY in this process.
To stay consistent and show up daily, you have to form a strong LinkedIn habit.
But I also know some days just feel better than others. The process will have its' highs and lows.
For me, my excitement in all this has stemmed from the people.
If I didn't have the network I do of helpers, supporters, optimists, and realists...I wouldn't be on LinkedIn day in and day out.
It would lose its' luster.
These people give it color.
And it has definitely become a community I love and look forward to daily β€οΈ
The Takeaway
You can also find your version of consistency that fits what YOU need.
- Actively seek out your cool people
- Plan your content ahead of time (writer's block is real!)
- Stay organized with free tools like Google Docs or Notion
- Enjoy the process (Allow the conversations to fuel you!)
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If your LinkedIn content is something you're looking to outsource, or you just need someone else to help you define what to talk about based on your goals, hit reply now:)
β Fill Your Cup: Voice Messages
If you're on LinkedIn, you may or may not have discovered voice messages in your DMs.
I haven't talked much about them, but I find them to be such a "fill your cup" kinda thing.
Not only do I like to receive them, but I also like to send them.
Why?
Because there's something about hearing someone's voice vs. reading their message.
Both have their place for sure, but getting a voice message adds an extra bit of personalization that I find delightful.
It can also save you time when you're limited and want to let the other person know you appreciate their comment/post/message.
But I've only seen where I can do this from the app on my phone.
π If you haven't done this, here's what you do...
- Go to your DMs.
- Click on a conversation with you and someone else.
- And note the microphone icon at the bottom that you can click on, hold, and record your message.
Messages can only be 60 seconds or less.
So sometimes, I send a couple in a row.
Here's a snapshot from my DMs of a conversation with a friend, Phil Shoreland, this week...
Do you send voice messages?
What's going on in your world? Respond and let me know.
Talk soon,
How I Can Help You:
βFollow me on LinkedIn if you aren't already so you can get daily posts! I love to engage there:)
If you're a founder or CEO looking to expand your LinkedIn profile and presence, I'm here for you!
I have 3 Tiers of LinkedIn Package Options:
- 45 min. consult meeting w/ customized DIY checklist
- Full LinkedIn profile page optimization w/ content strategy
- Profile page, content strategy, and 12 posts/month for 3 months
Reply now, and let's chat.
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