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Inside the Issue:

✍️ SEO & LinkedIn

☕ Fill Your Cup: A Humble Lesson

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Hey there, Reader,

If you're new here, welcome! My name is Allison Ditmer.

I'm a 15-year ex-corporate digital marketer turned solopreneur building a content business.

Thanks for spending time with me.

This week feels a little wacky. I'm working on...

• LinkedIn content for non-profit and global B2B clients
• A blog post for a nutrition client
• Staying caught up on my LinkedIn content:)
• Finalizing my presentation to talk at the same event as Steve Wozniak! What?! (Yep, the co-founder from Apple.)

I'm feeling the stress, but I know it means things are happening.

And for that, I'm grateful 🙏

Luckily, there's been a break in the weather, so I can get some runs outside to clear out ALL these anxious feelings.

But let's get to it...

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✍️ SEO & LinkedIn - Does it matter?

SEO tends to be a hotter topic with websites and blog posts, but it rarely gets mentioned with LinkedIn.

But here's the thing.

LinkedIn is a social platform, but it's also a search platform.

And with any search platform, keywords do matter.

Just like Google, there is no exact manual to follow, but there are clues that tell us what's important.

If you want to optimize your LinkedIn profile so that more of the right people find you, here are the top 5 areas I prioritize when creating LinkedIn profile optimizations for clients.

#1. Headline

This is your first impression copy right at the top on your profile page below your banner.

This is hands-down the #1 spot where you want to make sure you feature keywords relevant to your industry and job title.

My keywords are...

SEO, nutrition, wellness, content strategist, and SEO specialist.

I've noticed before that my posts have appeared in a LinkedIn general search for "nutrition" even though I never mention "nutrition" in the post itself.

I know it's because I have this keyword in my headline copy.

If you want to attract the attention of a certain industry, I highly recommend finding space for it in your headline copy.

#2. About section

Your About section is also indexed in search by LinkedIn.

You want to mention relevant keywords here as well.

Tell a story highlighting key pain points of the individuals you want to work with, and inject the keywords related to the services or skills you provide that are being entered into LinkedIn search.

#3. Top skills section

This is another great section where you can highlight keywords, but be choosy. You only get 5.

Mine are: SEO, Marketing Strategy, Web Content Writing, Content Marketing, and Digital Marketing

All of these touch on the different things I do when providing content services to clients.

#4. Experience section

Your experience section is a scrolling snapshot of your current and past job titles.

You don't want to overload this section with copy and make it a snoozefest, but you want to be strategic about including relevant keywords.

Tip: Search for your most recent role under experiences. Say it's a "marketing manager." Click on jobs, scroll to click on the job descriptions, and read a few. Pull out the consistent keywords that keep getting used repeatedly to add to your experience role description.

This will increase your "findability" on LinkedIn.

#5. Add high-quality imagery

Just with optimized articles ranking on page #1 of the SERPs, you can bet they have high-quality imagery.

And an optimized LinkedIn profile is the same.

Be sure to include:

• A high-quality profile photo (clear & up-close of your face)
• Background banner with intentional offer copy and design
• 1 or 2 featured callouts with ways to learn more or contact you

The Takeaway

SEO matters on LinkedIn.

Start with your profile page and research the keywords that must be included. Then get it done:)

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P.S. Need help? Hit reply and ask me your question.

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☕ Fill Your Cup: A Humble Lesson

You don't have to be a jack of all trades.

Ugh, why do I still try?

Oh, I know... my type-A personality. 🤦

Recently, a female founder I've worked with on her website reached out, wanting to take me up on my LinkedIn optimization packages for her profile and content.

(Yay! 🎉 It made my day.)

So we went through the discovery call and questionnaire, and it came time for her first draft review.

Content Strategy...check 🙌

In her words..."The material here is great! It feels practical and relevant, with a lot of direction. I love this!"

(Talk about a fill-your-cup client moment.)

But then it came time for her profile headline banner...

"I'm not connecting to it as well. I want to love the banner but I don’t."

My reaction...

For a moment, I went into a mini panic.

But then I realized...why am I surprised?

I'm not a designer. Why am I not outsourcing this to a designer I KNOW who can smash this out of the park?

So that's what I did (saving myself loads of time).

And on the second round, her response was much better...

"Um. Wow!! Allison I love them❤️"

(Yes, she included the heart emoji!)

You can bet I'm using the same designer on all my LinkedIn profile optimizations going forward with clients.

It's a no-brainer.

And let's just say it's a humble lesson I won't forget.

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Have a great day!

Talk soon,

How I Can Help You 💃

📣 LinkedIn Profile Optimization & Content Packages

📈 SEO Blog Posts

✍️ Website Copy

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