Mind over matter.
Have you heard that saying? As a kid, I remember my parents telling me this when I said, "But it's too hard, Mom."
I was dealing with a problem, and their point was that my mindset impacted my outcome. Did I want to see how I could get through it or wallow in what wasn't working?
Justin Welsh, one of the biggest creators on LinkedIn and one who has made millions in the creator economy, once said...
"Every successful person I know believes in themself. Every unsuccessful person I know believes everything is rigged. It's cliche as hell, but mindset matters."
And he's not the first to note how the right mindset factors into your ability to achieve success.
The common theme is obvious as I continue to connect and follow other creators succeeding in their businesses.
Your own growth mindset is one of your biggest assets. But what does this look like in practice for content creators? (And you!)
Organic Traffic Tip📊
If you have a website, you want to think about doing a guest blog post on another site with links back to your site.
Why?
This is a great way to boost your organic traffic from high-quality sites while exposing your content to a new audience and building authority.
Choose a site that...
- Attracts the audience you want to appeal to
- Could benefit from the value you provide
- Has a higher domain rating than yours (ideally)
You can use this free domain authority checker with Moz.
If you're still a younger site, start utilizing your connections on LinkedIn and in real life. Ask those with similar audiences if they would let you write a blog for their site.
It's not only a great way to improve your organic traffic, but it's also valuable for building relationships.
Fill Your Cup Moment☕
Never underestimate your impact on those around you.
Sure, most of us have a job…
[Name your title]
But we also have a bigger responsibility if willing to take it on…
You see, there’s the thing you and I do…
- Strategizing
- Analyzing
- Writing
- Teaching
- Marketing
- Creating
And then there’s how we can make others feel working with us.
👉 Be a light. (While also doing that thing 😉 )
P.S. This "Fill Your Cup" was inspired by someone who was on my team during my corporate days and still had this card (pictured above) I probably gave her five years ago! It truly made my week.
Again, you never know the impression you're making on someone. Make it a good one!
Allison's Content Picks🎉
(Purely things I like, use, or piqued my interest.)
Need quick email templates in your communication with clients? Check out this post from Jake Abrams.
If there's one thing I need to do, it's create an infographic that I can use on social to describe the process and what it's like to work with me. Terry Rice's post can help you out.
Want to calculate your engagement rate with your social posts? I liked this post by David Young breaking it down. (Now, to boost my number of impressions per post:)
In case you missed last week's issue, check it out with my "stoplight analogy" and how to kick off your content strategy.
Thank you for reading!👍
Talk soon,
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